Privacy Policy

Who we are

Ignitara is a brand of JTA Ventures LLC, a North Carolina company based in the Raleigh-Durham area and serving businesses nationwide. In this policy, "Ignitara," "we," "us," and "our" mean JTA Ventures LLC.

We provide AI consulting to owners of established businesses: a free AI Plan (a 15-minute call and a written plan), paid monthly AI retainers (AI Officer, AI Operator, and AI Co-Build), and custom AI builds. We set up and run AI tools, automations, and integrations in the systems our clients already use, such as their CRM, email, and calendar. We do not sell anything to the general public.

The two different roles we play

This is the most important thing to understand about how we handle data, and it determines which rules apply to which information.

When we act for ourselves

When you visit this website, message us, book a call with us, or buy a service, you are dealing with us directly. We decide how that information is used, and this policy governs it in full.

When we act for a client

When a business becomes our client, we may work with information about that business's own customers that lives in the systems the client connects us to. We process that information only on the client's instructions and only to deliver the service they bought. The client, not Ignitara, decides what is collected and why, and the client's own privacy policy governs it.

If you are a customer of a business that works with Ignitara and you have a question about your information, contact that business first. They control it. We will help them respond, and we will respond directly to you if they ask us to.

Information we collect

From visitors and prospective customers

• Contact and booking details you give us in our forms and calendar: name, email address, phone number, business name, website, annual revenue range, and any notes you add
• The content of messages you send us by text, web chat, Instagram, Facebook, or email
• Basic website analytics: pages viewed, referring link, approximate location from IP address, device and browser type, and actions on our pages such as button clicks and how far you scroll. Our website uses Google Analytics and the Meta Pixel, which use cookies or similar technologies in your browser to collect this information.

From customers

• Account and billing information: your name, email address, and the billing details needed to invoice you. Card payments are processed by Stripe, and Ignitara does not store full card numbers.
• Information you provide about your business so we can prepare your AI Plan and set up your tools: how you work, your goals, the systems you use, and the connections you set up for us in your own accounts
• Support conversations

On behalf of customers

Delivering the service means we may work with information about your business's own customers that is stored in the systems you connect us to, such as your CRM, email, and calendar, including names, phone numbers, email addresses, appointment details, and the contents of calls and messages stored there. We handle this as a service provider to your business.

How we use information

• To provide, configure, support, and improve the service
• To answer your questions and follow up on conversations you started
• To bill you and manage your account
• To keep the service secure and to investigate misuse
• To meet legal and regulatory obligations

We do not use the information we process on behalf of a client to build profiles, train general-purpose models for our own benefit, or market to that client's customers.

Text messaging and mobile information

Ignitara sends its own text messages from its CRM. If you give us your mobile number, we use it to reply to you, to send you information you asked for, and to send account and service notices if you become a customer. Message and data rates may apply. Message frequency varies.

You can opt out at any time by replying STOP to any message from us. Reply HELP for help, or contact us at support@ignitara.com or +1 919 737 2679.

We do not sell, rent, or trade phone numbers. We do not buy or sell leads. We have no affiliate or lead-sharing arrangements of any kind.

For the full messaging terms, including consent and carrier disclaimers, see our Terms of Use.

Calls, recording, and transcription

Our calls with you, including the free AI Plan call and retainer sessions, are held on Google Meet. These calls may be recorded and transcribed using Fathom. We may use anonymized insights from calls in Ignitara's marketing, with no names or identifying details.

Where we set up AI tools that answer, record, or transcribe calls for your business, whether those calls are recorded or transcribed, and for how long recordings are kept, is controlled by your business. You can turn recording and transcription on or off at your own discretion.

Where recording is enabled in your systems, audio and transcripts are stored within those systems under your account and are handled as your data.

Protected health information and HIPAA

Some businesses we work with may be covered entities under the Health Insurance Portability and Accountability Act. Where that is the case, information in their systems can be protected health information. We keep patient, client, and financial records out of AI tools unless the client's agreements and settings allow it.

We will sign a Business Associate Agreement if needed. Ignitara signs a BAA when it hosts or processes protected health information for a client. Builds that run locally on a client's own machine generally do not require one. Where a BAA is in place, it governs our handling of that information and its terms control over anything inconsistent in this policy.

Under that agreement we use and disclose protected health information only as permitted, apply administrative, physical, and technical safeguards, require the same of our subcontractors, report security incidents, and return or destroy the information when the relationship ends.

If you are a covered client and have not signed a BAA with us, contact privacy@ignitara.com before routing patient health information through anything we set up.

How we use artificial intelligence

The tools we build and run use AI to read, draft, and respond to information in your systems. Some things we think you should know plainly:

• It identifies itself. Where an AI tool we set up talks to people on your behalf, it discloses that it is an AI assistant rather than implying it is a person.
• It escalates rather than guesses. Anything that sounds like a complaint, and anything outside its configuration, is routed to a person at your business.
• It does not give medical advice. It is configured never to do so.
• It does not make decisions with legal effects about anyone, and it does not score, rank, or profile individuals.

The AI tools we build for a client run in that client's own AI accounts. Ignitara does not send client or customer data to AI providers through an Ignitara account. How a provider handles data in the client's account is governed by the client's own agreement with that provider.

Service providers we rely on

We use a small number of vendors to run our business and the service. Each is bound by contract to protect the information they handle, and each covered vendor is under a business associate agreement where protected health information is involved.

The software in your own accounts, such as your CRM, email, and calendar, is provided to you by those vendors under their own terms.

An up-to-date list of named subprocessors is available on request at privacy@ignitara.com.

When we share information

We share information only in these situations:

• With the service providers above, to run the service
• With the client whose systems the information belongs to
• When you tell us to
• When required by law, subpoena, or a valid government request
• To protect the rights, safety, or property of Ignitara, our customers, or the public
• In connection with a merger, acquisition, or sale of assets, in which case we will give notice before your information becomes subject to a different policy

How long we keep information

• Prospect and inquiry records: kept while there is an active conversation and for a reasonable period afterward, then deleted or anonymized.
• Customer account and billing records: kept for the life of the account and then as long as required for tax, accounting, and legal purposes.
• Data we work with for a client: kept according to the client's own retention settings and instructions. Because the tools we build live in the client's own accounts, that data stays in those accounts. When an engagement ends, we return or delete any client data we hold as set out in their agreement and any applicable BAA.

How we protect information

We use encryption in transit, access controls limiting who can see what, authentication requirements for administrative access, and vendor agreements requiring comparable protection. We review access when roles change.

No system is perfectly secure, and we will not claim otherwise. If a breach affects your information we will notify you and any required authority within the timeframes the law sets, and where a BAA applies, on the terms that agreement requires.

Your privacy rights

Depending on where you live, you may have the right to know what personal information we hold about you, to get a copy of it, to correct it, to delete it, to opt out of sale or targeted advertising, and not to be discriminated against for exercising any of these rights. California, Virginia, Colorado, Connecticut, Utah, Texas, and a growing number of other states provide rights along these lines.

Because we do not sell personal information or use it for cross-context behavioral advertising, there is nothing to opt out of on those two points.

To make a request, email privacy@ignitara.com. We will verify your identity before acting and respond within the period the applicable law requires. You may use an authorized agent where the law permits.

If your request concerns information we work with for a client, we will forward it to that client, since they control it, and support their response.

Children

The service is sold to businesses and is not directed to children. We do not knowingly collect personal information from anyone under 18 through this website. Clients are responsible for how they handle information about minors in their own systems.

Changes to this policy

We may update this policy. When we do, we will change the "last updated" date at the top. If a change materially affects how we handle your information, we will give notice by email before it takes effect.

How to reach us

Questions about this policy, or about information we hold:

JTA Ventures LLC, d/b/a Ignitara
Privacy: privacy@ignitara.com
Support: support@ignitara.com
Phone: +1 919 737 2679
Raleigh-Durham, North Carolina, United States

See also our Terms of Use.