> The terms that govern Ignitara's AI consulting and AI services, including fees, messaging consent, HIPAA, and the limits of AI. URL: https://ignitara.com/terms/ --- # Terms of Use Effective and last updated November 11, 2026 Plain terms for AI consulting and the AI tools we set up and run for your business. The parts most people skip, fees, messaging consent, and what the AI will not do, are the parts worth reading. On this page 1. [The agreement](https://ignitara.com/terms/#agreement) 2. [What the service is](https://ignitara.com/terms/#service) 3. [Who may use it](https://ignitara.com/terms/#eligibility) 4. [Your account](https://ignitara.com/terms/#accounts) 5. [Fees, billing, and refunds](https://ignitara.com/terms/#fees) 6. [Text messaging terms](https://ignitara.com/terms/#messaging) 7. [Your obligations when we message on your behalf](https://ignitara.com/terms/#consent) 8. [HIPAA and the Business Associate Agreement](https://ignitara.com/terms/#hipaa) 9. [Artificial intelligence, and its limits](https://ignitara.com/terms/#ai) 10. [Acceptable use](https://ignitara.com/terms/#acceptable) 11. [Third-party services](https://ignitara.com/terms/#thirdparty) 12. [Intellectual property](https://ignitara.com/terms/#ip) 13. [Confidentiality](https://ignitara.com/terms/#confidential) 14. [Disclaimers](https://ignitara.com/terms/#warranty) 15. [Limitation of liability](https://ignitara.com/terms/#liability) 16. [Indemnification](https://ignitara.com/terms/#indemnity) 17. [Term and termination](https://ignitara.com/terms/#term) 18. [Changes to these terms](https://ignitara.com/terms/#changes) 19. [Governing law and disputes](https://ignitara.com/terms/#law) 20. [General](https://ignitara.com/terms/#general) 21. [Contact](https://ignitara.com/terms/#contact) Section 1 ## The agreement These Terms of Use are a contract between you and **JTA Ventures LLC**, a North Carolina company doing business as **Ignitara** ("Ignitara," "we," "us"). They govern your use of ignitara.com, Ignitara's services, and everything we provide with them. By booking a call, paying for a service, or using the service, you agree to these terms. If you are agreeing on behalf of a business or company, you confirm you have authority to bind it, and "you" means that business. Our [Privacy Policy](https://ignitara.com/privacy/) is part of this agreement. Section 2 ## What the service is Ignitara provides AI consulting to owners of established businesses. The service includes the AI Plan, a free 15-minute call followed by a written plan; paid monthly AI retainers (AI Officer, AI Operator, and AI Co-Build); and custom AI builds. We set up and run AI tools, automations, and integrations in the systems you already use, such as your CRM, email, and calendar. What we build lives in your own accounts. The plan, scope, and schedule for each engagement are described on our website or in your written plan, proposal, or invoice. **What it is not**Ignitara is an AI consulting and implementation service. It is not a substitute for professional judgment or for staff. It does not practice medicine, law, or accounting, and it does not give medical, legal, or financial advice. Section 3 ## Who may use it You must be a business operating in the United States, at least 18 years old, and legally able to enter contracts. The service is sold to businesses, not to consumers, and it is not available where the law prohibits it. Section 4 ## Your account You are responsible for everything that happens under your accounts, for keeping credentials secure, and for the conduct of everyone you give access to. You connect your own tools, and we do not ask for or keep your passwords. Tell us promptly at [support@ignitara.com](mailto:support@ignitara.com) if you believe an account connected to our work has been compromised. You are responsible for the accuracy of what you give us. The tools we build work from the information, rules, and access you provide. If that information is wrong, their output will be wrong. Section 5 ## Fees, billing, and refunds The AI Plan is free. Fees for monthly AI retainers and custom builds are the prices published on our website or stated in your written proposal or invoice at the time you buy. Custom builds are quoted at a fixed price after your AI Plan. Software, AI, and messaging services used in your own accounts are billed to you by those providers under their own terms. Ignitara does not bill usage or third-party costs for software, AI, or messaging; you pay those providers directly under your own accounts. ### Term AI Operator and AI Co-Build are month to month. They renew each billing cycle until you cancel, and you can cancel before the next cycle. AI Officer has a three-month minimum term. After that, it continues month to month unless you cancel with 30 days' written notice. ### Refunds Fees for a billing period or build work that has already started are not refundable. Cancelling stops the next renewal. We do not offer a free trial or a money-back guarantee. Section 6 ## Text messaging terms **Program description.** Ignitara sends text messages to prospective and existing Ignitara customers who have given us permission, and, where we set up messaging in a client's systems, to people who have given that client permission to contact them. Messages include confirmations and reminders for calls you book, replies to questions, account notices, and information you asked for. **Message frequency.** Varies. It depends on your appointments and on how often you message us. **Cost.** Message and data rates may apply. Ignitara does not charge you for receiving our messages; your mobile carrier may. **Opt out.** Reply **STOP** to any message to stop receiving them. You will get one confirmation and then nothing further. Reply **HELP** for assistance, or contact [support@ignitara.com](mailto:support@ignitara.com) or +1 919 737 2679. **Carrier disclaimer**Mobile carriers are not liable for delayed or undelivered messages. How we handle mobile information, including the fact that we never share it with third parties or affiliates for marketing purposes, is set out in our [Privacy Policy](https://ignitara.com/privacy/). Section 7 ## Your obligations when we message on your behalf When tools we set up send messages to your customers, you are the sender in the eyes of the law. That carries real obligations, and they are yours: - **Consent.** You must obtain and keep records of prior express consent from every person the service messages, meeting the requirements of the Telephone Consumer Protection Act and any state equivalent. Marketing messages require separate consent from transactional ones. - **Carrier registration.** If your messaging requires A2P 10DLC brand and campaign registration, you are responsible for completing it with accurate information, and for maintaining a publicly accessible privacy policy and terms of service on your own website that meet carrier requirements. Ignitara does not complete carrier registration for clients. - **Opt-outs.** You must honor them. Your messaging platform should process STOP automatically; you must not message someone who has opted out through another channel. - **Accuracy.** The pricing, hours, policies, and boundaries you configure must be correct and current. - **Human oversight.** A qualified person at your business must review anything an AI tool escalates. You may not configure it to answer medical, legal, or financial questions on its own. - **Recording.** If you enable call recording or transcription, you are responsible for the disclosures and consent your jurisdiction requires. Some states require every party to consent. Section 8 ## HIPAA and the Business Associate Agreement We will sign a **Business Associate Agreement** if needed. Ignitara signs a BAA when it hosts or processes protected health information for a client. Builds that run locally on your own machine generally do not require one. If you are a covered entity under HIPAA, you and Ignitara must execute a BAA before you route any protected health information through anything Ignitara hosts or processes. That agreement is incorporated into these terms, and where it conflicts with anything here, the BAA controls. You remain responsible for determining whether your business is a covered entity, for your own HIPAA compliance, and for the minimum necessary information you route through the service. Request a BAA at [privacy@ignitara.com](mailto:privacy@ignitara.com). Section 9 ## Artificial intelligence, and its limits The service uses AI to generate output. You should understand what that means before you rely on it: - AI output can be wrong, incomplete, or unexpected, even when configured correctly. - Where an AI tool we set up talks to people on your behalf, it is configured to identify itself as an AI assistant, to refuse medical advice, and to escalate any complaint and anything outside its knowledge. - You are responsible for reviewing escalations promptly and for the outcome of what the AI says or does on your behalf. - We do not warrant that any specific response will be accurate, and we do not promise any business result. We make no claim about appointments booked, revenue earned, or calls converted. If you change what we set up, or build your own tools on top of it, you are responsible for what those changes do. Section 10 ## Acceptable use You may not use the service to: - Send messages to anyone who has not consented, or who has opted out - Send unlawful, deceptive, harassing, or misleading content - Impersonate any person, or configure an AI tool to deny being an AI when asked - Offer medical advice, diagnosis, or treatment recommendations through an automated agent - Violate HIPAA, the TCPA, state consumer protection or recording laws, or advertising rules that apply to your industry - Resell or white-label Ignitara's services or materials without our written agreement - Interfere with the service, probe its security, or exceed rate limits We may suspend work on an account that is causing harm, violating carrier rules, or putting our business at risk. Where practical we will tell you first. Section 11 ## Third-party services The service depends on providers we do not control, including the CRM, email, calendar, and other software you use, AI model providers, telecommunications carriers, messaging aggregators, and payment processors. Their outages, policy changes, rate changes, or registration decisions can affect your service. Carrier approval of your messaging registration is decided by the carriers, not by us. We cannot guarantee approval or a timeline. Your calendar, payment, and other integrations are governed by their own terms. Section 12 ## Intellectual property What we build for you, including skills, context files, and automations, lives in your own accounts and belongs to you, and it keeps working if you stop working with us. The exception is a custom build that Ignitara hosts for you: Ignitara keeps ownership of the hosted platform and its code, and you receive a license to use it during the engagement. We own the Ignitara brand, our methods, our documentation, and any general know-how we use across clients. You own your business's data and content. You grant us the limited right to use it to provide, support, and improve the service for you. We may use aggregated, de-identified information that does not identify you or any individual to improve the service. Section 13 ## Confidentiality Each of us may learn non-public information about the other. Each of us agrees to protect it with at least reasonable care, use it only for this relationship, and not disclose it except to people who need it and are bound to protect it. This does not apply to information that is public through no fault of the recipient, was already known, is independently developed, or must be disclosed by law. Section 14 ## Disclaimers We provide the service with reasonable skill and care. Beyond that, and to the fullest extent the law allows, the service is provided **"as is" and "as available," without warranties of any kind**, express or implied, including merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that the service will be uninterrupted, error-free, or secure against every threat, that AI responses will be accurate, that messages will be delivered, or that you will achieve any particular result. Section 15 ## Limitation of liability To the fullest extent permitted by law, neither party is liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, data, or business opportunity, even if advised such damages were possible. Our total liability for all claims arising out of or relating to this agreement is limited to the amounts you paid us in the **twelve months** before the event giving rise to the claim. These limits do not apply to your payment obligations, to either party's indemnification obligations, to breach of confidentiality, or to liability that cannot be limited by law. Some states do not allow certain exclusions, so parts of this section may not apply to you. Section 16 ## Indemnification You will defend, indemnify, and hold harmless Ignitara and its officers, employees, and agents from claims, damages, penalties, and reasonable legal fees arising from your use of the service, your content and configurations, your messaging consent practices, your recording practices, your compliance with healthcare and advertising law, and your breach of this agreement. We will defend, indemnify, and hold you harmless from third-party claims that materials we create and deliver to you, used as permitted, infringe a United States intellectual property right. The party seeking indemnity must give prompt notice, let the other party control the defense, and cooperate reasonably. Section 17 ## Term and termination This agreement runs while you use the service. You may cancel by emailing [support@ignitara.com](mailto:support@ignitara.com), subject to any minimum term and notice period in Section 5; cancellation takes effect at the end of the current billing period and the service remains available until then. We may terminate for material breach not cured within 15 days of notice, for non-payment, or immediately for conduct that violates carrier rules or law, or that risks our business. On termination, our work and any access you gave us end, and any unpaid fees become due. What we built stays in your accounts. Any of your data we hold will be available to you for **30 days**, after which we may delete it, subject to any BAA and to legal retention obligations. Sections on fees owed, intellectual property, confidentiality, disclaimers, liability, indemnification, and governing law survive. Section 18 ## Changes to these terms We may update these terms. We will change the "last updated" date and, for material changes, give at least 30 days' notice by email before they take effect. Continuing to use the service after that means you accept the change. If you do not accept it, cancel before it takes effect. Pricing changes for existing subscribers take effect no earlier than the billing period following 30 days' notice. Section 19 ## Governing law and disputes This agreement is governed by the laws of the State of North Carolina, without regard to conflict-of-law rules. The exclusive venue for any dispute is the state or federal courts located in Wake County, North Carolina, and both parties consent to jurisdiction there. Before filing anything, please contact us at [support@ignitara.com](mailto:support@ignitara.com). Most problems are faster to solve by talking. Section 20 ## General These terms, together with the Privacy Policy and any Business Associate Agreement, are the entire agreement between us and replace any prior understanding. If a provision is unenforceable, the rest stays in force. Failure to enforce a provision is not a waiver of it. You may not assign this agreement without our consent; we may assign it in connection with a merger or sale of assets. Nothing here creates a partnership, joint venture, or employment relationship. Section 21 ## Contact **JTA Ventures LLC, d/b/a Ignitara** Support: [support@ignitara.com](mailto:support@ignitara.com) Privacy and BAA requests: [privacy@ignitara.com](mailto:privacy@ignitara.com) Phone: +1 919 737 2679 Raleigh-Durham, North Carolina, United States See also our [Privacy Policy](https://ignitara.com/privacy/). [Back to home](https://ignitara.com/) [Get your free AI Plan](https://ignitara.com/#assessment)